At Livoo, we transform side-streams into high-value nutrition. Our flagship ingredient OATup® is an upcycled oat protein & fiber concentrate — a versatile, clean-label solution for bakery, snacks, sports nutrition, plant-based, and cosmetics. 

With OATup® and our growing ingredient portfolio, we help food brands and manufacturers boost nutrition, cut CO₂, and create sustainable products that consumers love.

Livoo is part of Elajo Invest — owned by Elajo Group (www.elajo.se), consistently ranked as a Great Place to Work® in Sweden (top 20, 2025) and Europe (top 100, 2024). Among students (specifically engineering students 1-2 years into education), Elajo was in the Top 10 Employers in Sweden for 2024. By joining us, you step into a small, ambitious startup backed by a stable, people-first parent company.

Why Join Us

• Be part of a non-hierarchical, collaborative organization where contribution matters more than titles.
• Join a mission-driven company aiming to transform the global food system through circular, sustainable ingredients.
• Exposure not only to sales but also opportunities to contribute with AI tools, design, and social media to support Livoo’s growth and visibility.
• The best of both worlds: the entrepreneurial energy of a startup with the stability of Elajo Group, one of Europe’s certified Great Places to Work®.

Your Role

As a Salesperson, you’ll be the face of Livoo Ingredients to European B2B customers. Your mission is to win new accounts, grow relationships, and position OATup® as the premium oat ingredient of choice.

Key responsibilities:

• Drive sales of OATup® and other Livoo ingredient solutions into bakery, snacks, sports nutrition, and cosmetics segments.
• Identify and qualify new business opportunities with R&D, Innovation, Procurement, and Category leads at food & nutrition companies.
• Translate Livoo’s sustainability and upcycling story into compelling customer value propositions.
• Work closely with technical teams to support customer trials and formulations.
• Contribute market insights back into Livoo’s ingredient roadmap.
• (Optional growth track) Contribute with AI, digital marketing, or social media projects to build Livoo’s brand presence.

What We Offer

• A chance to shape the future of sustainable ingredients in a fast-growing sector.
• Access to a unique, IP-protected ingredient portfolio led by OATup® 
• Work with dynamic, international customers — from innovative start-ups to global food brands.
• Competitive base salary + performance-based bonus.
• Hybrid work model with regular travel across Europe.

Who We’re Looking For

We welcome both experienced professionals and ambitious rising talent:

1. Experienced Sales Professional

• Proven B2B sales track record in food ingredients, nutrition, or specialty chemicals.
• Existing network in food, beverage, nutrition, or personal care industries.
• Skilled at engaging with R&D/Innovation teams and turning technical features into business value.

2. Ambitious Rising Talent

• University degree in Food Science, Business, Nutrition, Chemistry, or similar (required).
• 1–3 years of experience in sales, business development, or food/nutrition — or strong internships.
• Hungry to learn, proactive, and enthusiastic about building a career in sustainable ingredients.

For both profiles:

• Passion for sustainability, circular economy, and plant-based innovation.
• Fluent in English; additional EU languages are a plus.
• Bonus if you bring AI, design, or social media expertise.

Apply now and be part of Livoo’s journey to create value for people, planet, and our partners.

Location: Växjö, Sweden (with EU travel)
Role: Full-time, Sales & Business Development

For further information about the position, you are welcome to contact our Managing Director, Stefan Ekstrand, at stefan.ekstrand@livoofoods.com or 0703842644.